Reindeer Consulting

Reindeer is a consulting company that helps small and medium-sized businesses uncover tax credits and operational savings through intelligent automation. I designed the full website and mobile experience with a bold, modern visual identity that balances clarity and energy. Using high-contrast color blocks, approachable typography, and message-driven layouts, the design highlights Reindeer’s value in a way that feels both trustworthy and easy to navigate. The interface streamlines complex financial information into simple, scannable sections, guiding users toward action and improving the overall conversion flow across desktop and mobile.

Team
PM, Designers, Developers, Copywriters

My Role
UX Designer

Deliverables
Website, Mobile

Time Frame
2025

Goals

The goal of this project was to create a website and mobile experience that communicates Reindeer’s value with clarity, confidence, and energy. Because the service involves complex financial topics like ERC, WOTC, and R&D credits, the design needed to translate this information into simple, approachable messaging that builds trust with small and medium-sized business owners.

To support this, we developed a bold visual system using high-contrast greens, expressive typography, and a clean, structured layout. This design direction reinforces Reindeer’s mission, helping businesses receive what’s rightfully theirs, while creating a distinctive, memorable digital identity. The website and mobile pages use this system to guide users smoothly from learning about credits to beginning the qualification process.

Understanding the User

To ground the design in real user needs, I developed a persona representing Reindeer’s core audience: small business owners seeking clarity, trust, and time-saving financial guidance. This helped define how users interpret complex tax-credit information and what they expect from a credible consulting service. The persona clarified key motivations, pain points, and decision-making patterns, guiding the structure of the website and shaping the content hierarchy across desktop and mobile.

Information Architecture

To organize Reindeer’s content in a clear and intuitive way, I mapped the core structure of the website into a simplified information architecture. This framework highlights how users navigate through key service categories, tax credit offerings, company information, and conversion pathways.

By streamlining the hierarchy, the IA supports faster comprehension, reduces cognitive load, and ensures that business owners can quickly find the information they need to begin the qualification process.

Low-Fidelity Wireframes

Early wireframes established the structure of each page, focusing on clarity, hierarchy, and intuitive navigation. This step allowed me to validate content flow and ensure users could easily understand Reindeer’s services before moving into visual design.

High-Fidelity Wireframes

Building on the low-fidelity structure, the high-fidelity designs introduce Reindeer’s full visual system: color, typography, iconography, and real content. These refined layouts emphasize clarity, credibility, and ease of navigation, helping users quickly understand Reindeer’s services and move confidently through the site.

Responsive Mobile System

I designed Reindeer’s mobile experience with clear messaging, high-contrast visuals, and intuitive layouts that guide users through key actions like checking eligibility, exploring tax credit options, and connecting with specialists. The mobile UI keeps the brand’s energetic identity while making complex topics feel simple and approachable.

Results

Reindeer has helped businesses recover over 1 billion+ in refunds, built 180+ working relationships, and uncovered an average of 126k in savings for clients. Designing the website and mobile experience to communicate these results clearly was essential. It reinforces trust, credibility, and the real financial impact Reindeer delivers.

I created a cohesive digital experience that translates complex financial information into a clear, approachable interface. By establishing a bold visual system, structuring the information architecture, and designing both desktop and mobile layouts, I ensured the website communicates Reindeer’s mission with confidence and clarity. My work elevated the brand's digital presence, clarified the service offerings, and made the qualification process easier for business owners to navigate.

How I Solved the Problems

  • Simplifying dense financial content into scannable sections

  • Designing a strong visual hierarchy that guides users toward key CTAs like “Get Qualified”

  • Unifying the navigation and IA so users can quickly understand services like PHMP, ERC, WOTC, and 179D

  • Building responsive pages that perform effectively across mobile and desktop

  • Creating consistent design patterns to make the experience feel confident, modern, and trustworthy

This allowed the site to communicate value instantly while lowering the cognitive load for busy business owners. Designing Reindeer allowed me to combine clarity, trust, and bold visual storytelling, creating a digital experience that empowers businesses to unlock real financial opportunities.