1. Overview
Reindeer set out to reshape the world of tax credit consulting with a mission to help small and midsize businesses unlock every financial advantage. I led the UI/UX design for a modern website that reflects Reindeer’s expertise, innovation, and trust, transforming a complex service into an accessible, empowering digital experience.
Time Frame
3 months, 2024
Deliverables
Website, Mobile
Team
Creative Director, Project Manager, Graphic Designer, Copywriter, Developer
My Role
UI/UX Designer
Despite over 30 years of tax credit expertise, Reindeer’s digital presence didn’t reflect its authority or innovation. Our challenge was to communicate trust, credibility, and clarity through a unified, modern brand that resonates with small and midsize businesses.
2. The Challenge
Confusing old brand identity
Lack of hierarchy or visual storytelling
Complex information that intimidated users
No emotional connection with the audience
Build a clean, trustworthy digital presence
Simplify complex tax credit concepts for non-experts
Strengthen credibility and user confidence
Improve navigation and lead conversions
Reflect technology-driven, human-centered expertise
3. Goals & Objectives